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Cross-selling is the sale of additional related products or services to existing clients.
Roulette Insurance Inc. acquired Besttrade, a brokerage firm, with the intention of cross-selling the two companies’ products to their clients.
Cross-selling is used by companies to expand their sales without the need to expand the client base through such expensive means as advertising. Cross-selling can also be beneficial in maintaining brand awareness and improving brand loyalty. In addition, it may bring advantageous synergistic effects as well as economies of scale.
Křížový prodej je prodej dalších souvisejících výrobků nebo služeb stávajícím klientům.
Pojišťovna Roulette Insurance Inc. provedla akvizici makléřské firmy Besttrade za účelem křížového prodeje produktů obou společností jejich klientům.
Křížový prodej využívají společnosti k rozšíření svých tržeb, aniž by musely rozšiřovat klientskou základnu nákladnými prostředky jako reklamou. Křížový prodej také může být prospěšný pro udržení povědomí o značce a zlepšení loajality ke značce. Kromě toho mohou přinést užitečné synergické efekty a také úspory z rozsahu.
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English Editorial Services’ mission is to assist international businesses and organizations of all sizes to communicate clearly, correctly, and persuasively with their business partners and target audiences.
Simply subscribe to receive our Business Term of the Day at no charge to your inbox each business day, with explanation in English and Czech.
